Last updated: October 21, 2026
This Privacy Policy explains what personal information Vanity Aisle collects when you visit vanityaisle.com or place an order, how we use it, who we share it with and the choices you have. Vanity Aisle is an online beauty and personal care store based at 5482 Wilshire Blvd, Ste 287, Los Angeles, CA 90036. You can reach us at [email protected].
Information we collect
Information you give us. When you place an order, contact us or create an account, we collect the details you provide, such as your name, email address, phone number, billing address, shipping address, order details and any messages you send us.
Payment information. Payments are processed by WooPayments, a WooCommerce (Automattic) service powered by Stripe. When you pay by card or with a digital wallet such as Google Pay, your payment details go directly to them; we never see or store your full card number. If you choose to save your details with WooPay, Automattic’s optional express checkout, WooPay handles them under its own terms and privacy policy. To help prevent fraud, our payment providers (including Stripe and Sift) collect device, browser and IP address information on our product, cart and checkout pages using cookies and similar technologies.
Product reviews. If you post a product review, we collect your name and email address. Your name and review are shown publicly, and a scrambled (hashed) version of your email address may be sent to Automattic’s Gravatar service to show a profile picture.
Information collected automatically. When you browse the site, we and our service providers automatically collect information such as your IP address, browser and device type, the pages you view, the website that referred you and the date and time of your visit. This is collected with cookies and similar technologies (see “Cookies” below).
Accounts and sign-in. When you place an order, we create a free customer account using your email address so you can follow the order and check out faster next time. There is no password: you sign in with a one-time code that we send to your email or to the mobile number you gave with your order. We use that number only to send you the sign-in codes you request and, if you tick the order-updates box, updates about your order. Message and data rates may apply. You can ask us to delete your account at any time by emailing [email protected].
Text messages. If you give us a mobile number, we use it to contact you about your order and, if you choose text-message sign-in, to send the one-time codes you request. If you tick the “Text me updates about my order” box at checkout, we text you updates about that order (never promotions or ads), and we keep a record of when and how you agreed. Reply STOP to any message to stop. We do not sell, rent or share mobile numbers or text-message consent with third parties or affiliates for their marketing purposes. Our messaging provider and U.S. wireless carriers deliver the messages for us. See our SMS Terms.
How we use your information
- To process, ship and deliver your order, and to send order confirmations, shipping updates and tracking information.
- To handle returns, exchanges and refunds, and to answer your questions.
- To prevent fraud and keep our site and customers secure.
- To understand how the site is used so we can improve it.
- To email you once, about a week after your order is delivered, to ask whether you would like to review the products you bought. Reviewing is optional, and only verified buyers can post reviews.
- To email you when a product is back in stock, but only if you ask for it on that product’s page. We keep your email address and the product you chose for that purpose only, and you can ask us to remove you at any time.
- To send marketing emails, but only if you sign up to receive them, for example by ticking a newsletter box at checkout. Every marketing email includes an unsubscribe link.
- To comply with legal, tax and accounting obligations.
How we share your information
We share personal information only as needed to run the store:
- Fulfillment partners and shipping carriers. Your order ships directly from one of our US fulfillment partners’ warehouses. We share your name, shipping address and the items you ordered with them and with the carrier so your order can be delivered.
- Payment processor. To process your payment and help prevent fraud.
- Service providers. Companies that host our website (Nexcess), process payments and screen orders for fraud (WooPayments by Automattic, Stripe and Sift), provide site statistics and store analytics (Automattic’s Jetpack Stats and WooCommerce Analytics, and Google Analytics), send our order and marketing emails (including MailPoet), calculate sales tax and provide web fonts (Google Fonts). They may use your information only to provide services to us.
- Legal reasons. When required by law, to respond to lawful requests, or to protect our rights, customers or others.
- Business transfers. If our business is sold or merged, customer information may be transferred as part of that transaction.
We do not sell your personal information, and we do not share it for cross-context behavioral (targeted) advertising.
Cookies
Cookies are small files stored on your device. We and our service providers use cookies and similar technologies to keep items in your cart and keep you signed in; remember your preferences; record which website or campaign brought you to our store; collect site statistics and store analytics (Automattic’s Jetpack Stats and WooCommerce Analytics, and Google Analytics); see whether our marketing emails are opened and which links are clicked (MailPoet); and process payments and prevent fraud (Stripe, WooPay and Sift). We do not use advertising cookies or pixels. We use Google Analytics 4, a service of Google, to understand how visitors use our store (for example which pages and products are viewed and whether a purchase is completed). Google Analytics sets cookies and receives your IP address, browser and device information and the pages you view. We have not turned on Google signals or any advertising features, and we do not share this data for advertising. You can opt out of Google Analytics with Google’s browser add-on at https://tools.google.com/dlpage/gaoptout. You can block or delete cookies in your browser settings; if you do, parts of the site such as the cart and checkout may not work.
Do Not Track and Global Privacy Control. Our site does not currently respond to browser “Do Not Track” signals. We treat a Global Privacy Control (GPC) signal from your browser as a request to opt out of any sale or sharing of your personal information.
How long we keep your information
We keep order records for as long as needed to fulfill your order, handle returns and meet our tax, accounting and legal obligations, generally up to seven years. We keep other information only as long as it is needed for the purposes described in this policy.
Security
Our site uses an encrypted (HTTPS) connection, and we limit access to personal information to the people and service providers who need it. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your choices and rights
You can ask us to access, correct or delete the personal information we hold about you by emailing [email protected]. We will respond within the time required by law. You can unsubscribe from marketing emails at any time using the link in the email.
California residents. Depending on the size of our business, California law may give you rights to know what personal information we collect, use and disclose; to request deletion or correction; to opt out of the sale or sharing of personal information; and not to be discriminated against for using these rights. We honor these requests from California residents. We do not sell or share personal information. Under California’s “Shine the Light” law, you may also ask whether we disclosed personal information to third parties for their own direct marketing; we do not. See also Do Not Sell or Share My Personal Information.
Children
Our site is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has given us personal information, please contact us and we will delete it.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of this page, and we will provide additional notice for significant changes.
Contact us
Questions about this policy or your personal information? Email [email protected], call (888) 228-8264 or write to Vanity Aisle, 5482 Wilshire Blvd, Ste 287, Los Angeles, CA 90036.