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Choosing a scent family
- Fresh and citrus: bright, clean and good for everyday wear.
- Floral: from soft petals to rich bouquets.
- Woody and spicy: warm, deep and often unisex.
- Sweet and gourmand: vanilla, caramel and other dessert notes.
Understanding strength
Women's and men's fragrances come in different strengths. Eau de parfum is typically the most concentrated and long-lasting, eau de toilette is lighter, cologne and eau fraiche are lighter still, and body sprays are casual and easy to reapply. Check the label for the strength.
How to wear fragrance
Spray on clean, moisturized skin at the pulse points, such as the wrists and neck, from a few inches away. Avoid rubbing your wrists together, which can change how the scent develops. Store bottles away from heat and sunlight.
Questions about fragrance
Why does a fragrance smell different on me?
Skin chemistry, temperature and what you eat all affect how a scent develops. Test on your skin and give it a few hours before deciding.
How do I make fragrance last?
Moisturize first, spray on pulse points and keep the bottle away from heat.
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