Hair Care

Hair care for every routine: shampoo and conditioner, masks and oils, styling products, color, accessories and heat tools. Choose products for your hair type and texture, and think about how often you wash, color or heat-style before you build a routine.

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Build a routine around your hair type

  • Fine or thin hair: lightweight shampoos and conditioners, applied mainly to the ends, keep hair from looking weighed down.
  • Thick or coarse hair: richer conditioners, hair masks and hair oils add softness and shine.
  • Curly or coily hair: moisture-focused formulas and gentle detangling help define curls and reduce frizz.
  • Color-treated hair: look for formulas made for color-treated hair and avoid washing with very hot water.

Wash, condition, style

Start with a shampoo that suits your scalp, follow with conditioner from mid-length to the ends, and use a mask once in a while for extra care. Style while hair is damp with a product that matches your goal: serums for shine, mousses and root lifting powders for volume, gels and hair sprays for hold.

Using heat wisely

Hot tools such as irons, hot-air brushes and hair dryers work best on dry or nearly dry hair. Use a heat-protectant product, keep the temperature as low as works for you and give your hair a break between styling days.

Questions about hair care

How often should I wash my hair?

It depends on your scalp, hair texture and activity level. Many people wash every few days, while curly and coily hair is often washed less often. Adjust until your hair feels clean without feeling dry.

Do I need conditioner every time?

Conditioner softens and detangles hair after shampooing, so most routines pair them. Fine hair may only need it on the ends.

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