Eyes

Eye makeup to define, shade and lift: mascara, eyeliner, eyeshadow, eyebrow color and concealer for under the eyes. Pair a primer with your shadow, choose a brow shade close to your natural color, and replace mascara about every three months for a fresh formula.

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How to build an eye look

A simple order keeps eye makeup neat. Start with concealer or an eyeshadow base or primer so shadow blends smoothly, apply eyeshadow from light to deep, then draw a line with eyeliner close to the lashes. Curl your lashes, add mascara and finish by filling your brows with eyebrow color.

Choosing products by goal

  • Everyday definition: a soft brown or black mascara and a thin line of liner.
  • Soft color: a neutral shadow blended with a fluffy brush.
  • Dramatic lashes: a lash primer under mascara, or false lashes for special occasions.
  • Fresh-looking eyes: concealer applied under the eyes and blended outward.

Tips for staying power

Use a thin layer of primer, build color slowly and let each layer settle before adding more. Pencils and gel liners suit a smudged look, while liquid liners give a crisp edge. Keep products near the eyes clean and replace them regularly.

Questions about eye makeup

How do I stop eyeshadow from creasing?

Start with an eyeshadow base or primer, apply thin layers and press powder on instead of sweeping it back and forth.

Do I need a separate remover for eye makeup?

Waterproof formulas usually need a dedicated remover. Browse makeup removers and remove eye makeup gently, without rubbing.

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