Foundation

Foundation evens out skin tone and gives your makeup a smooth base. Choose a formula for your skin type and the coverage you want, and match the shade to your neck and jawline in natural light.

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Choosing a foundation

  • Dry skin: hydrating, dewy formulas.
  • Oily skin: matte or oil-free formulas.
  • Combination skin: balanced, natural finishes.
  • Coverage: sheer for a light feel, full for a more polished look.

Finding your shade

Swatch two or three shades along the jawline and look at them in daylight. Choose the one that disappears into your skin, and pay attention to undertone: warm, cool or neutral.

Applying foundation

Start with moisturizer and primer, then apply foundation from the center of the face outward with a brush or sponge. Blend into the neck and set with powder if you like.

Questions about foundation

Should foundation match my neck?

Yes. Matching your neck and jawline helps avoid a visible line.

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