Matrix So Silver Purple Shampoo for Blonde Hair, Liquid Purple Toning Shampoo, 10.1 fl oz
$36.40
$3.60 / fl oz
Free delivery Mon, Nov 16 – Fri, Nov 20 if you order today
Matrix So Silver Shampoo is a liquid purple toning shampoo, listed for blonde hair, sold in a 10.1 fl oz size. Per the brand, it is meant to help keep blonde hair looking cool between visits and to add shine.
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Description
Matrix So Silver Shampoo is a liquid purple toning shampoo, listed for blonde hair, sold in a 10.1 fl oz size. Per the brand, it is meant to help keep blonde hair looking cool between visits and to add shine. The ingredient list includes a colourant, CI 60730 / Ext. Violet 2, and Parfum / Fragrance.
Matrix So Silver Shampoo highlights
- Liquid purple toning shampoo; the product title says it is for blonde hair.
- Ingredient list includes the colourant CI 60730 / Ext. Violet 2.
- Ingredient list includes Parfum / Fragrance, so it is not fragrance-free.
- Per the brand, it is meant to help keep blonde hair looking cool and to add shine.
- Per the brand, the formula is vegan. The ingredient list alone does not confirm this.
- Size is 10.1 fl oz, about 298.7 mL by conversion.
Matrix So Silver Shampoo details
| Brand | Matrix |
|---|---|
| Product line | So Silver |
| Product colour | PURPLE (purple toning shampoo) |
| Hair types named | Blonde in the title; the brand also lists grey, white and platinum hair that needs toning |
| Form | Liquid |
| Listed colourant | CI 60730 / Ext. Violet 2 |
| Key ingredients | Salicylic Acid, Guar Hydroxypropyltrimonium Chloride, Dimethicone, Sodium Laureth Sulfate |
| Fragrance | Parfum / Fragrance is listed in the ingredients |
| Size | 10.1 fl oz (about 298.7 mL by conversion) |
| Model number | P23093 |
How to use So Silver Shampoo
- Wear suitable gloves.
- Apply to wet hair.
- Lather.
- Rinse. Repeat if necessary.
- Optional: leave on for up to 5 minutes for stronger toning, per the brand’s directions.
Ingredients
Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Dimethicone, Cocamide Mipa, Sodium Benzoate, Hexylene Glycol, Parfum / Fragrance, Salicylic Acid, Carbomer, CI 60730 / Ext. Violet 2, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Citric Acid.
Formulas can change. Check the package for the most current ingredient list.
Good to know
- Wear suitable gloves during use, per the brand’s instructions.
- Contains Parfum / Fragrance, so it is not fragrance-free.
Questions about Matrix So Silver Shampoo
Is Matrix So Silver Purple Shampoo only for blonde hair?
The product title says it is for blonde hair. The brand also says it is intended for color-treated, blonde, grey, white and platinum hair that needs toning.
Does Matrix So Silver Purple Shampoo contain fragrance?
Yes. Parfum / Fragrance is listed in the ingredients, so the product is not fragrance-free.
How long should I leave Matrix So Silver Purple Shampoo on?
Per the brand, you can leave it on for up to 5 minutes for stronger toning. The brand also suggests using it 1 to 2 times a week, or when brassy or yellow tones show up.
Is Matrix So Silver Purple Shampoo vegan?
The brand says the formula is vegan. The ingredient list itself does not confirm this, although no beeswax, carmine, lanolin or honey appears in the listed ingredients.
Does this item include the So Silver Collection products?
Not confirmed. The product information mentions the Pigmented Conditioner, Neutralization Mask and Leave-In Spray, but it is not confirmed that these come with this 10.1 fl oz item.
What size is the Matrix So Silver Shampoo?
The size is 10.1 fl oz (298.7 mL).
Choosing your So Silver Shampoo shade
This product is the Purple shade of the So Silver line in a 10.1 fl oz size. Read the title first, since it names blonde hair. The brand also lists grey, white and platinum hair that needs toning, so compare that with your own hair. If you avoid fragrance, check the ingredient list, because Parfum / Fragrance is listed. If you want a different shade or size, this page does not cover it.
Shampoo basics
A shampoo cleans hair and scalp when you lather it in wet hair and rinse it out. A toning shampoo also contains a colourant, so it can leave a tint on hair while it is in contact. How long it stays on can change how much tint is left. Because a colourant may build up on light hair over repeated use, many people use a toning product only when they need it. Read the directions on the pack and follow them.
About Matrix
Matrix is the brand behind the So Silver range. This product is the So Silver Purple Shampoo, a liquid toning shampoo listed for blonde hair. Per the brand, it is meant to help keep cool blonde color between visits. Details here come from the product facts and the brand's own statements.
Reading the ingredient list
Cosmetic ingredient lists generally run from the largest amount to the smallest, as described in the FDA cosmetics labeling guide. Color additives and ingredients present at one percent or less can appear in any order.
Shipping and returns
Free shipping on every order, no minimum. Orders ship within 1–2 business days, and delivery takes about 2 to 5 business days. Your Matrix So Silver Shampoo can be returned within 30 days of delivery if it is unused, and return shipping is always free. Read our shipping policy and return policy, or call (888) 228-8264 or email [email protected].
Looking for something similar? Browse all Shampoos in our Shampoo & Conditioner section, or explore the full Hair Care collection. Every order ships free.
Additional information
| Weight | 0.75 lbs |
|---|---|
| Dimensions | 8.1 × 1.9 × 1.9 in |
| Size | 10.1 fl oz |
| Shade | Purple |
| Hair Type | Blonde, Color-Treated, Grey, Platinum, White |
| Form | Liquid |
| Features | Vegan |

















