Eyeshadow

Eyeshadow adds color, depth and shimmer to the lids. Choose powder shadows for easy blending, cream shadows for quick color and shimmer formulas for a bright finish.

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Choosing eyeshadow

  • Powder: blendable and easy to build.
  • Cream or liquid: quick color with a fresh, wet finish.
  • Matte and shimmer: use both for dimension.

Finding shades for your eyes

Warm browns and bronze suit blue eyes, purples and plums suit green and hazel eyes, and most colors suit brown eyes. Start with neutral shades and add one bolder shade for interest.

Basic technique

Apply a light shade across the lid, a medium shade in the crease and a deeper shade at the outer corner. Blend the edges with a fluffy brush until they melt together.

What to look for

  • Pigmented shades that blend easily.
  • A palette that has colors you will actually wear.
  • A base or primer to help shadow last.

Questions about eyeshadow

How do I stop fallout?

Tap off the extra on your brush and apply shadow before foundation so you can wipe away any loose powder.

Finish with mascara and eyeliner, or see all eye makeup. Every order ships free.