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How to choose a mascara
Start with the look you want. Volume mascaras use fuller brushes to coat lashes thickly, lengthening formulas use slimmer wands that reach the tips, and curling brushes are shaped to lift. Dual-sided wands give you two options in one tube, for example a short side for the base of the lashes and a long, comb-like side to separate.
Formulas
- Classic: removes with a regular makeup remover.
- Tubing or gel-style: forms small tubes around each lash and usually rinses off with warm water.
- Waterproof: built to resist water and tears, and usually needs a dedicated remover.
- Clear: sets brows or adds shine without color.
Applying mascara
Curl your lashes first, then place the wand at the base and wiggle it gently as you sweep up to the tips. Add a second coat before the first is fully dry for more length, and use the tip of the wand for corner and lower lashes. Avoid pumping the wand in the tube, which pushes air in and can make the formula dry out faster.
Questions about mascara
Why does my mascara clump?
Too much product or too many coats can clump lashes. Wipe the wand on the tube opening, and comb through lashes while the formula is still wet.
How often should I replace mascara?
About every three months is the usual advice, because the tube is opened often. Replace it sooner if it smells off or irritates your eyes, and never share it.
Pair your lashes with eyebrow color and eyeliner, or browse all eye makeup and makeup removers. Every order ships free.
















































