No7 Protect & Perfect Advanced All-In-One Foundation, Cool Ivory, Unscented, 30 ml

Choosing your Protect & Perfect Advanced foundation shade

Shade choice matters most with foundation. Try a shade along your jawline in natural light before you buy, since it can look different on the neck and face. Cool Ivory is one shade in a range of 12 shades, so compare a few options that sit close to your skin tone. Think about whether you want light, buildable coverage or a little more depth, and pick the shade that blends into your skin rather than sitting on top of it.

Foundation basics

Foundation is a face makeup that is applied over the skin to even out the look of skin tone. Liquid formulas usually spread across the face and can be built up in thin layers, so you can add more coverage only where you need it. Many people apply foundation with their fingers, a brush, or a sponge and blend it toward the jawline and hairline. Testing a small amount before a full application helps you see how the color and finish sit on your skin. Results vary by skin type, lighting, and how the product is applied.

Shipping and returns

Free shipping on every order, no minimum. Orders ship within 1–2 business days, and delivery takes about 2 to 5 business days. Your No7 Protect & Perfect Advanced Foundation can be returned within 30 days of delivery if it is unused, and return shipping is always free. Read our shipping policy and return policy, or call (888) 228-8264 or email [email protected].

Looking for something similar? Browse all Foundation in our Face section, or explore the full Makeup collection. Every order ships free.