Eyebrow Color

Eyebrow color products define and fill brows with pencils, brow pomades, powders, tinted gels and brow pens. Choose a shade close to your natural brow color, or one tone lighter if your hair is dark, and build with light, hair-like strokes for a natural look.

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Choosing a brow product

  • Pencils: give precise, hair-like strokes and are easy to carry.
  • Pomades: creamy pots applied with an angled brush, good for defining shape and filling gaps.
  • Powders: a soft, diffused look that is easy to blend.
  • Tinted gels: add a wash of color and hold hairs in place.
  • Pens: draw fine strokes that mimic individual hairs.

Picking your shade

Match your natural brow color, or go one tone lighter if your hair is dark so the brows do not look harsh. If your brows are lighter than your hair, a shade slightly deeper than your brows usually looks natural. Look at the undertone as well: warm browns suit golden or red hair, while cool or neutral shades suit ash or black hair.

Application tips

Brush your brows upward first. Use light, short strokes in the direction your brow hairs grow, fill the sparse areas, and keep the color softer at the front of the brow. Blend with a spoolie, then set with a clear or tinted gel if you want extra hold. Close pots and pens firmly after each use.

Questions about eyebrow color

Should I choose a pencil, pomade or powder?

Pencils suit quick, precise strokes, pomades suit a defined shape, and powders suit a softer look. Many people mix two formats, for example a powder base with a few pencil strokes.

How do I keep brows looking natural?

Build color gradually, avoid a hard line at the front and blend. Pair your brows with mascara and eyeliner for a balanced eye look.

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