Clays

Hair clays give a matte finish with strong hold and plenty of texture. Warm a small amount between your palms and work it through dry hair for separated, messy or defined styles. Clay suits short and medium lengths especially well.

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Why choose a hair clay

Clays are known for a matte look and a firm but flexible hold. They are popular for textured crops, quiffs and messy, lived-in styles.

How to apply it

  • Scoop a pea-sized amount and warm it in your hands.
  • Work it through towel-dried or dry hair from roots to ends.
  • Shape and restyle during the day as needed.

Washing out

Clays can feel heavy, so shampoo thoroughly when you wash. A clarifying shampoo now and then helps with buildup.

What to look for

  • Hold and finish: matte or natural.
  • Easy-to-wash formulas.
  • Size: a small tin goes a long way.

Questions about hair clays

How is clay different from wax?

Clay usually has a drier, matte finish, while wax is often softer with a little shine.

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